New and reinvented jobs are changing the veterinary market

With technology taking the veterinary profession by storm, innovation and adaptability are now an integral part of most practices. Despite the accelerated pace of consolidation of field jobs, Bash Halow, CVPM, LVT, owner of Halow Consulting and member of dvm360® Editorial Advisory Board, believes this is a golden age for career opportunities.

During a recent dvm360 Fetch® Virtual conference, Halow highlighted the careers that may dissipate over time and those that may emerge, presenting opportunities that may require a bit of adaptability and reinvention in a consolidated labor market.

Hang out with the old one

Customer service representatives

During the COVID-19 pandemic, a wave of online technologies designed to make practices respect social distancing restrictions has arrived. Virtual planning technologies and telemedicine applications have gained momentum, reducing the need for Customer Service Representatives (CSRs). “These telemedicine apps can eliminate time-consuming and less engaging parts of customer service like confirming appointments, the check-in process, collecting previous medical records, creating payment plans, and the time it takes to leave records. messages by replacing the answering machine. messages with two-way texting, ”said Halow.

Social media users

Most of the practices that depend on their employees for internal social media are actually limited in their visibility online, said Halow, especially with growing competition. “To get real traction on social media you need to get a lot of visibility and a lot of followers, and one way to do that is to post a lot of information on different platforms (such as) Twitter, Facebook, and Instagram.” , he added. As many practices do not have staff capable of delivering competitive results, Halow suggests outsourcing this responsibility to a social media expert.

With the new

On-demand veterinary support trainers

Experienced veterinary professionals looking for a work-from-home position should consider using their skills to produce a virtual training program for client care representatives and assistants, Halow said. This position would provide live or on-demand training to larger scale veterinary teams.

“[On-demand veterinary training] already exists, but many of you are trying to manage the training in-house. If you are building it from scratch I don’t recommend doing this. There are companies out there that already provide great basic training for team members, and you can even follow it up with checklists, ”Halow advised.

Independent contractors

Practice managers looking to hone their home-based management skills should investigate being a 1099 Employee (Independent Independent Contractor). “High-level oversight of small to medium veterinary practices is not a 40-hour-a-week job,” said Halow. He explained that following the path of the independent entrepreneur can be a very rewarding experience for the practices.

For managers experienced in reviewing KPIs and practice finances, Halow recommends working as a 1099 employee for other practices by performing a quarterly audit and offering a review of findings and recommendations. .

Head hunters

In order for a firm to have a good team, they must first sift through a high volume of potential candidates, which can be difficult and time consuming. Individuals with leadership experience and qualifications, such as the Society for Human Resource Management Certified Professional or Professional in Human Resources, with a background in the veterinary industry can also provide on-demand assistance with the recruitment process for the practices. .

“If this is a path for you, then being that headhunter (who) has relationships with vets (who) work in other practices, you can choose those who may be unhappy or who are looking for new opportunities.” , said Halow.

Takeaway meals

The job market is constantly evolving and changing, and when one door closes another opens. Thinking outside the box is essential, as there are always new levels of wealth and job satisfaction around the corner. “In this time of upheaval, there is an opportunity for us to wring our hands over what’s going on or to decide to calm down and look for opportunities,” said Halow.

Learn more about Bash Halow here.

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